Building a skincare space that smiles back.

Shiny Happy Skin started with a simple belief: great skin isn’t a goal—it’s a journey. And that journey should be fun, informed, and absolutely judgment-free. Born from a need to cut through skincare clutter, this brand was built on science, transparency, and a whole lot of heart.

We didn’t want to preach. We wanted to connect. Through naming, identity, tone, and community strategy, Pulp shaped a space that put people, not products, at the centre. A place where curiosity is welcome and no question is too small.