Behno
Making luxury matter
Strategy, Campaign, Posters, Billboards, Launch Communication
Behno
Making luxury matter
Behno didn’t just launch in India—it arrived with a purpose. A New York-based label rooted in sisterhood, ethical luxury, and craft, Behno asked us to translate its values into something India could not only understand but feel.
From campaign strategy to communication, we built a foundation that balanced Behno’s social mission with its sleek aesthetic. With Katrina Kaif as brand ambassador, we carefully shaped the narrative: one that felt honest, grounded, and globally aware.
We placed craftsmanship at the forefront, spotlighting the people behind the product. We made transparency fashionable. And we let Behno’s signature knot do the talking: a symbol of connection, strength, and standing up for one another.
Read More -
From New York to Mumbai. We helped Behno come home to India, rooted in ethics and defined by design. We launched with a campaign that felt both global and deeply personal.
Pulp brought softness to strategy. Through warmth, emotion and a campaign line that stuck, we helped Edamamma step into maternity with feeling, function, and a little extra love.
