Rise Rewards began as a brief to build a loyalty program. What emerged was something more. For two bold fashion brands: Global Desi and AND, we created a name, a system, and a sensibility that turned every transaction into a celebration of self.

Our journey started with a question: What does loyalty mean when the customer is emotionally invested? The answer was Rise. Inspired by the sun's power and the idea of lifting each other, the name symbolised strength, individuality, and shared purpose.

We immersed ourselves in both brands, studying their DNA and the women who shop there. We observed, listened, and felt. From in-store interactions to how customers responded to brand content, every insight helped us build something relevant and resonant.

Rise is more than a program. It’s a space where style meets self-worth. It offers a single membership for two brands and a community built around real connection, not just points.