Healthfarm Nutrition

Thoda Crazy Zaroori Hai

Positioning, Campaign, TVC, Print, Digital & Outdoor

A touch of madness is essential for self-care

A willingness to challenge your limits and a touch of madness becomes crucial in pursuing self-care and personal growth. Enter Bollywood Superstar Shahid Kapoor, the embodiment of this ethos, serving as the brand ambassador. Delving deep into his perception of wellness, we crafted a film that resonates with authenticity, aligning seamlessly with his persona.

Read the story +

Navigating through the products, we identified the brand's protein powder as the emblematic choice. Its resonance with the disciplined lifestyle of Shahid Kapoor, a paragon of fitness, was undeniable.

Thoda crazy zaroori hai!

Thus was conceived "Thoda Crazy Zaroori Hai," a film that captured hearts and garnered immense recognition. Its success was attributed to its genuine portrayal, a testament to our commitment to keeping things personal and real.

Read less -

To launch the Healthfarm protein brand, we prioritised holistic well-being & promoted a message of self-compassion and encouraged consumers to prioritise their well-being. This way, we could stand out in a crowded market. Remember, it's time to be a little crazy about your fitness! Thoda crazy zaroori hai.

Health Farm

Being a little bit "crazy" - in the sense of being willing to try new things, take risks, and break out of one's comfort zone - is a powerful tool for promoting well-being, building confidence and resilience, and cultivating a sense of joy and wonder.