Loved by animals
Because we believe that design has a purpose
Guided by the conviction that design serves a higher purpose, Pulp India were asked to launch a collection of accessories by House of Anita Dongre crafted from vegan leather, Mirum. This innovative material is plant-based, allowing us to adorn each piece with a symbolic love seal for animals. Anita Dongre’s commitment is unwavering: no animal cruelty, no harm inflicted.
Anita Dongre, a longstanding advocate of sustainability, has played a pivotal role in this journey. Together, we rolled up our sleeves and delved into the heart of our mission. Collaborating with an animal shelter housing over 500 creatures, Pulp found its ambassadors – those who epitomise the essence of pure affection. This endeavour truly manifests love, transcending boundaries and embracing all life forms.