Anita Dongre vegan accessories
Loved by animals
Positioning, Launch Campaign, Print Ads, Digital Campaign
Because we believe that design has a purpose
Guided by the conviction that design serves a higher purpose, Pulp India was asked to launch a collection of accessories by House of Anita Dongre crafted from vegan leather, Mirum...
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How do we launch vegan accessories of one of the top fashion houses in the country, so that we get noticed not so much for the sake of it but for the real purpose, to do something good, to do something responsible?
Our campaign revolves around the ethical story behind the creation of the vegan leather bags and the positive impact it has on animals. The use of cruelty-free, plant-based materials not only reduces harm to animals but is also loved by them.
