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As the driving force behind the project's identity and launch campaign. From the very foundation, we meticulously crafted an identity that mirrors the natural world, with a captivating touch of animal presence. This design seamlessly captures the essence of Alia Bhatt's Co-exist, connecting instantly with its profound purpose.

Adopt, don’t shop

The culmination of our efforts took centre stage during the launch campaign. Introducing the initiative through a heartwarming adoption drive, we collaborated with real animals, each seeking a loving home. This unique approach amplified the campaign's impact and infused it with the genuine warmth that defines Pulp's creative endeavours.

Crafted with love

With every step of the journey, Pulp poured heart and soul into Alia Bhatt's Co-exist, transforming it from a concept into a living testament to the beauty of coexistence. This collaborative effort is a testament to the power of creativity in spreading awareness and igniting positive change.