Healthfarm Nutrition
Thoda Crazy Zaroori Hai
Positioning, Campaign, TVC, Print, Digital & Outdoor
A touch of madness is essential for self-care
A willingness to challenge your limits and a touch of madness becomes crucial in pursuing self-care and personal growth. Enter Bollywood Superstar Shahid Kapoor, the embodiment of this ethos, serving as the brand ambassador. Delving deep into his perception of wellness, we crafted a film that resonates with authenticity, aligning seamlessly with his persona.
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Navigating through the products, we identified the brand's protein powder as the emblematic choice. Its resonance with the disciplined lifestyle of Shahid Kapoor, a paragon of fitness, was undeniable.
Thoda crazy zaroori hai!
Thus was conceived "Thoda Crazy Zaroori Hai," a film that captured hearts and garnered immense recognition. Its success was attributed to its genuine portrayal, a testament to our commitment to keeping things personal and real.
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To launch the Healthfarm protein brand, we prioritised holistic well-being & promoted a message of self-compassion and encouraged consumers to prioritise their well-being. This way, we could stand out in a crowded market. Remember, it's time to be a little crazy about your fitness! Thoda crazy zaroori hai.
Being a little bit "crazy" - in the sense of being willing to try new things, take risks, and break out of one's comfort zone - is a powerful tool for promoting well-being, building confidence and resilience, and cultivating a sense of joy and wonder.
