Cottonworld
35 years campaign
Positioning, Campaign, Print, Outdoor, TV, Theatre & Digital
How does a brand feel younger & relevant after 35 years?
Presenting a campaign of the utmost significance - a tribute to 35 remarkable years of Cottonworld, aptly named "It's My Freakin' Nature." This campaign is a jubilant commemoration of three and a half decades of providing comfortable clothing for those who exude self-assured authenticity.
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35 years of living in your nature. 35 years of living with nature. 35 years of Cottonworld.
Comfort is being comfortable with oneself, and Cottonworld believes nothing is more fashionable than being comfortable in one’s skin. That’s the inspiration behind the campaign.
The entire cast makes up a community that is unique and different in every aspect. And it is these differences that make them special, as groups but also as individuals. This project reinforces Cottonworld’s active role in connecting with its community and its desire to continue inspiring through its passion for style, comfort & culture.
