Tour De India
A cycling race – a cyclothon, like the Standard Chartered Marathon taking place in Mumbai, Delhi & Jaipur.
Just like the marathaon, different level of races for Amateurs & professionals.
Cycling is seen as an inconvenient sport when compared to running. It’s considered cumbersome.
Another problem is cycling is considered a poor man’s activity.
Not seen as a lifestyle activity.
Get the Marathon runners/ runners – ask them to upgrade to a new, more exhilarating sport.
Rope in the bikers, cyclists –
Challenge them if they have the grit and endurance for a sport as exhilarating as biking but which requires physical strength and determination…
Glorify this new sport, so that it resonates with them.
You are the engine!