Tour De India

A cycling race – a cyclothon, like the Standard Chartered Marathon taking place in Mumbai, Delhi & Jaipur.

Just like the marathaon, different level of races for Amateurs & professionals.

The Problem

Cycling is seen as an inconvenient sport when compared to running. It’s considered cumbersome.

Another problem is cycling is considered a poor man’s activity.

Not seen as a lifestyle activity.

Strategy

Get the Marathon runners/ runners – ask them to upgrade to a new, more exhilarating sport.

Rope in the bikers, cyclists –

Challenge them if they have the grit and endurance for a sport as exhilarating as biking but which requires physical strength and determination…

Glorify this new sport, so that it resonates with them.

Idea

You are the engine!

The Teaser

Print

The Campaign

Print

Print

TDI-05
TDI

Website Design

Print