Being Human Clothing – The Launch
Every piece of clothing that you buy from Being Human Clothing helps
shape a life through education or saving a life through healthcare.
How do we articulate that through a fashion brand doing its launch
with Salman Khan ?
We asked ourselves a simple question.
How do we show that wearing Being Human is wearing your human
values on your sleeve. Literally. The values like Love, Care and Share.
We started with a teaser campaign featuring Salman shirtless and
asking a question – What do I wear today?
The response online and offline was tremendous.
The social media pages flooded.
The teaser was followed by what we call the core value campaign.
Salman wearing the values of Love, Care, Share, Joy